If you are a Facebook user, I bet you have seen Facebook advertising multiple times in a day. But do you ever wonder why you are watching these? Well, it also has a name, Facebook Marketing. The purpose of the campaign is to spread awareness about the brand to Facebook users like you. The reason you are watching the products is that you may have searched for similar products on Google.
Business owners use the Facebook marketing platform to present their products or services to a global audience and promote them through terms such as organic or paid service.
In other words, Facebook Marketing is a method of advertising a brand or service and nurturing its presence on the platform. By promoting products and services, Facebook advertising involves paid servicing and reaching organic traffic.
Generally, brands take advantage of Facebook to post commercial updates and relevant videos that show up on the users’ feeds to gain visibility and engagement.
Image Source: https://later.com/blog/facebook-ads-manager/
Why is Facebook Marketing important?
Facebook advertising offers results on a larger scale in terms of brand presence and promotion. This is enough reason for a business to consider Facebook to move strategically, expanding and boosting the marketplace.
Here are the five reasons that are influencing the essence of Facebook advertising in improving your business:
- Global coverage
- Enhances organic reach
- Integrates with other marketing platforms
- Runs Paid Advertisement
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Global coverage
Almost 1.5 billion people are using Facebook, and among them, 7 million are the brands and companies that are using the platform to run ads and marketing campaigns to reach the target audiences. Besides, Facebook provides the opportunity for companies by accessing them to connect with global customers.
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Enhances organic reach
Brands, small or big, are using Facebook to build relationships with their customers by spreading valuable content. You, too, can leverage the platform for showing up your post on news feeds, and with regular maintenance, you can notice the audience are connecting with you on a daily basis.
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Combines with other platforms
Facebook marketing allows you to integrate with other marketing platforms like email marketing and search engine marketing by making a promotion tab. By combining with other platforms, the brands improve their brand recognition by linking numerous marketing platforms through Facebook.
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Runs Paid Advertisement
Beside the growth of your crowd naturally, Facebook allows the running of profoundly targeted paid advertisements to generate conversions and targeted audiences. Moreover, you are free to tailor the promotions by using demographic information like age, gender, location, and areas of interest.
Why Facebook Advertising?
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Unmatched Reach
Businesses are now reaching a global audience and all credit goes to Facebook’s gigantic user base. Facebook advertising helps you to connects you with the audience even it is a local market or an international business hub.
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Options for Advancing Targeting
One of the excellent features of advertising on Facebook is it is focusing on the capabilities. As a business owner, you can target the users on the basis of demographics, manners, and life events. This precision confirms that people who have seen your ads are most likely interested in your product or not.
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Cost-Effective Marketing
Moreover, other than the advertising channels, Facebook offers a more affordable way to publicize your business. You will get flexible budget options, additionally, to set a bid amount. You are free to manage and control your ads in a way to achieves a high return on investment.
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Measurable Results
Facebook’s powerful tools provide precise analytical insights into your ad performance. From appearances to generating conversions and ROI, you are free to follow each decision of your customer and make data-driven conclusions.
Key Strategies for Successful Facebook Advertising
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Define Your Dreams
You must determine your objectives before you are planning to launch a Facebook campaign. It can be increasing brand awareness, boosting your sales, or generating leads, you must have clear goals for implementing the strategies and achieving success.
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Know Your Audience
Can you determine your audience based on the website traffic? Well, it is a crucial step to understand your audience for effectiveness. You can use Facebook Audience Insights to collect the data to track the behaviour, interests, and demographics of your audiences.
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Create Effective Ad Creatives
We all stand abruptly to check a bright and eye-catching headline when we scroll down vigorously. Can you imagine a visual for your Facebook advertisement that makes the customer stop scrolling for a moment? This is an example of an engagement strategy that most companies use to grab attention. All you need is a high-quality image or videos that are relevant to your product or service and a message that you want to convey. Tailor a powerful CTA to enable the users to take the expected actions.
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Use Facebook’s Ad Formats
There are several kinds of ad formats available on Facebook for business owners. They can choose anyone that suits their marketing goals. Besides, Facebook offers image ads, carousel ads, video ads, slide shows, and many more so that one can experiment with the formats before making any final decision.
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Mobile-friendly
As most of the Facebook users are accessing the platform via mobile devices, it’s necessary to optimize your marketing campaign for mobile. Confirm that the media (visual or text) of the ad campaign you are offering to the customers is mobile-friendly and quickly loads on all mobile devices.
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Use Custom Audiences
Using the Custom Audience option, your ad campaign can retarget the potential customers who have interacted with or have purchased before. Moreover, you can easily create a custom list from email lists, app users, or website visitors based on the purchase or interaction history. Sometimes, targeting the same leads can be fruitful for your conversion rate.
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Execute Lookalike Audiences,
This is another strategy to improve your conversion rate and even lead you to new leads. You have data on your existing users who have purchased or have potential to purchase in the future. These are Lookalike Audiences whose behaviour may match your existing list of customers. By utilizing Facebook data and search history, you can recommend similar products to new users.
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A/B Testing
You must have seen that big companies make several versions of an ad, and it runs through Facebook. Have you ever questioned why? We all have different perspectives on one object. It is more likely to approach audiences in several ways for one product. And here stands A/B testing. It presents a ratio to decide which one serves better. An advertisement expert plays with different ad creatives, CTAs, headlines, and targeting options to determine the most effective varieties. Besides continuously optimizing your ads on the basis of A/B testing results, you can raise a handful of leads.
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Survey and Optimize
Above all, you must maintain regular observation and monitor the performance of ad campaigns by using Facebook Ads Manager. Additionally, you can check click-through rates, conversion improvements, and CPA to analyze the key metrics.
Examples Of Facebook Marketing of the Brands
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Dove Video campaign
Dove targeted sensible topics and shared real-life stories. They reached over half a million views and received thousands of likes and shares in its campaigns. By putting activity, Dove has shown how people can engage with a brand and make it a favourite. In a video, the brand anonymously asked its fans and audience to share their part of the story and tag someone special. By utilizing challenges, the brand created the option to draw fans to their mission and encourage them to share their partners.
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Oreo Hashtag campaign
We all are more or less familiar with the brand Oreo. Do you know that this is the brand that once dominated Facebook by sharing delicious cookies and high-quality images? What more is, they even shared recipes and put hashtags to push the crowd forward to their ad campaigns.
Conclusion
With strategic planning, creativity, and analytical performance, one can master Facebook advertising. You must consider the capabilities of the platform, and challenges, and figure out the best strategies from data-driven insights to harness the potentials of the social media.
If you are a newbie using Facebook advertising and searching for the best strategies for conversion rates, staying up-to-date with the trends is one of them. By balancing art, science, and technology, you can draw the maximum return on your investment in a dynamic digital landscape.