Outsourcing CRO: Increasing Conversion and Maximizing ROI
Maximize Your Profit: How Outsourcing Conversion Rate Optimization Can Help Image Source: https://www.contractpharma.com/issues/2015-01-01/view_features/what-is-driving-the-outsourcing-market/ One of the most paramount business objectives in the highly competitive digital space today is converting visitors into customers. Conversion Rate Optimization is the science and art of improving the number of website visitors who head forward and take the intended […]
What is Social Commerce?
Image Source : www.channable.com Social Commerce is quite a recent concept and is rightfully called the youngest sibling. It’s not just another buzzword that a select few are rumouring within marketing corridors. It’s a full-blown revolution, and everybody seems to have been bitten by the bug. Now, what does this word social commerce mean, and […]
2024 Marketing Trends: Are You Missing Any Of It?
Marketing is a world of constant and quick change. You cannot afford to stay stagnant in business. Fast-forward to 2024, a world marked by big shifts and small evolutions. Each trend keeps in its bosom the power to shape the future of your business. But are you keeping pace with change, or maybe you have […]
Mastering the Art of Visual Impact: E-Commerce Image Optimization Hacks
As we say, ‘the first impression is the last impression.’ In just a click, the potential customer determines if your e-commerce site is worth their time, trust, and money. Then, what convinces this decision? Not only your products nor the prices alone, but your product images will. Visuals can speak volumes, and in the crowded […]
What Digital Marketers Should Know About Google’s Privacy Sandbox
Digital marketing operates in a dynamic environment and is one of the most critical landscapes for continuous change. It has, ever since, been trying to adjust to newer technologies, regulations, and consumer expectations. Image Source: https://root-nation.com/en/soft-en/lifehacks/en-privacy-sandbox/ Of course, one of the most significant changes of recent times would have to be the growing concerns […]
The Future of Digital Marketing Without Cookies
Digital marketing has reached an inflection point and is poised for a momentous transformation that will considerably modify the manner in which we relate to our audiences. Long defined by this little chunk of data, the cookie, personalized marketing is taking a step forward into a cookie-less world. What comes next? How do we still […]
What is Digital Out-of-Home Advertising?
Hello! It is time to get down to business, yeah? DOOH is short for Digital Out-of-Home Advertising. Think dynamic, eye-grabbing ads showing up on digital posters, bus shelters, and all of those other interactive kiosks as you live your real life—not the ones you browse on your phone but the ones that surprise you, engage […]
Free Tools to Take Your ROI to the Next Level without Spending a Dime on Paid Advertising
Not to mention, pay-per-click campaign budgeting, targeting, and optimization can be something of a whirlwind for one to get sucked up into. We want our campaigns to hit all the big levels, drive conversions, and, most importantly, bring a return on investment. Well, guess what? You do not need to be a millionaire to make […]
The Benefits of Using Chatbots for Lead Generation
Are you still generating sales leads through TV commercials, leaflets, or cold calling? It is time to update yourself and look forward to the contemporary versions to boost your business. Undoubtedly, technology has gifted us with several upside-down experiences in our lives, and Chatbots are one of them in the rising landscape of the digital […]
Over-The-Top Advertising: How It Is Shaping Our Viewing Experience!
We live in an era intensely influenced by the screens. Hence, advertising has also transformed itself over the years, unleashed by the restraints of conventional media forms. It is why over-the-top (OTT) advertising has dubbed itself the forerunner of a new era in marketing. So, who is this enigmatic player, and how does it conjure […]