What is a Squeeze Page and How to Create One That Converts Like Crazy
You probably heard about a squeeze page, haven’t you? Maybe you even walked by some without understanding what was going on. Those darn simple, sleek little pages that ask you to give your e-mail address in exchange for something irresistibly looking, like that juicy ebook, discount code, or freebie? Yeah, those are squeeze pages. Image […]
Proven Strategies to Get More YouTube Subscribers
“Now, I’m working hard to entertain my audience, and they love this: I need no further validation.” Strategy isn’t something which made much sense to me, but now it’s what dominates most of my thoughts. One needs tactics; one needs more subscribers and needs them now. But subscribers aren’t just something about numbers. There […]
Finding and Reducing AI Bias in Martech (Marketing Technology)
Let’s be honest here. AI is everywhere in MarTech – marketing technology has become a robust, all-encompassing ecology where automation and algorithms drive decision-making processes. AI is fast, efficient, and, for the most part, brilliant. And here is the thing: it is not perfect. AI bias seeps in quietly and warps your marketing in ways […]
Can You Make Money Blogging? The Honest Answer!
Okay, let’s get real here. You’ve probably seen the pitches: “Blog your way to six figures!” “Earn money while you sleep!” But can one really make money blogging, or is it just another pipe dream meant to dash hopes and leave the wallet empty? I started blogging over a decade ago. Okay, let me […]
How to Reach Out to Influencers Without Coming Across as a Phony
Let’s just be honest here. Not the least of which is reaching out to influencers, which is sometimes awkward. You know you have to go for it, but of course, in there resides always that nagging doubt: What if they ignore me? What if I say something inappropriate? Image Source: https://influencermarketinghub.com/how-to-reach-out-to-influencers/ Take a deep […]
Examples of Best Social Proofing Techniques to Zoom Your Conversion Rates
Think you’re shopping online and you’re buying a new pair of shoes. You see two almost identical pairs. The first one has 15 reviews with a 4.5-star rating, and the second, none at all. Which do you buy? Exactly. The one with 15 reviews with a 4.5-star rating to give it more weight. That’s […]
Beginner’s Guide on Growth Hacking: A Practical Cheat Sheet
Growth hacking is one of those hot marketing jargon we’ve all gotten so used to hearing from startup founders or in innumerable articles describing them as the holy grail of success. But in the course of this constantly developing success, the actual meaning and value of what it really offers get swept under the carpet […]
How Retainer Agreements At Digital Agencies Work And How To Make The Right Choice For Your Business.
Imagine you are running a business with marketing tasks snowballing before you even blink your eyes. Now, all of this is getting too much for you, and that’s the moment you may consider getting one of those agencies. Not for a one-time thing, but rather a steady, ongoing collaboration. And here comes your golden […]
AI-Powered Data Annotation: Its Uses, Benefits, and Drawbacks
Imagine you want to build a skyscraper without the architect’s blueprint. You can have the tools, materials, and expert knowledge in the field; however, without the blueprint, things get pretty disorganized. Now, think about navigating large volumes of data. With a lack of proper annotation, quite similar to the former scenario. In the context of […]
Brand Strategy: How to Create a Powerful Branding Campaign
Alright, today, let’s talk about branding. Every entrepreneur is told to “focus on your brand”, but no one really explains how to do it. Everyone suggests, “Your brand is everything,” but what does that mean? Let’s break it down piecemeal because if you’re serious about standing out in a world entirely of noise, then creating […]