AI is like that shot of espresso for copywriters. Need a boost in content productivity? AI has the tools for that. Stuck in that dry well and can’t get ideas to flow? Having a writer’s block? AI is at your beck and call, though. But not all AI tools are equal, and the question is no longer merely what tools should I use but how do I use those tools in a way that makes my copy sing?
Image Source: startuptalky.com
If you are waiting for that one article to tell you exactly which AI copywriting tools you should try and how to use them without sounding like a robot, well, this is it.
Why AI in Copywriting Isn’t Just a Fad?
Let’s get real here: sometimes, writing sucks. Your brain just doesn’t feel like doing all the heavy lifting one fine day. And then: AI. It’s the end of the world as you know it. You wouldn’t have it any other way because you’re creating an email funnel or even a whole blog post; in many cases, AI can do much of the heavy lifting for you. But, and that is a big but, that’s not about the machine doing everything for you. You are the genius behind the magic. AI only speeds up the things that slow you down.
From simple content generation to ultratuitive assistants, AI copywriting tools can be ready to help you with idea generation, optimization, or even full-blown writing. Yet, like any good tool, you’ve got to know which one to pick and how to use it to its fullest potential.
1. Jasper.ai – The Speed Demon for Content Creation
Jasper.ai is also like a well-oiled machine when it comes to churning out content quickly. It can pump out an email or social media post or product description or blog-you name it-it’s a blink of the eye before Jasper spits it out. In quality, it’s solid. Their main selling point is that it’s trained on an expansive dataset and will churn out a wide variety of copy.
How Best to Use Jasper.ai
Batch Content Creation: So, in this case also, you are under pressure to develop numerous versions of the product descriptions. Instead of starting from scratch every time, just input the key points and let Jasper output the variations.
Long-Form Content Assistant: If you are going to write a blog article or some content that really needs fleshing out, Jasper is great to be used as a mind stimulation and outline builder. It’s ideal for laying down the bones to flesh out later.
What to Watch Out For
Jasper will sound too general if you’re not specific in your prompts. Any personality you want to have in your copy is going to have to be something that’s tweaked from what it gives you.
| FEATURE | JASPER.AI |
| Best Suited For | Long-form content, blogs |
| Learning Curve | Low |
| Strength | Fast and agile |
| Weakness | Might not have a distinct voice |
2.Copy.ai – Best suited for Inline Marketing Copy
If you need a short, punchy copy, this is where it’s at. Copy.ai turns out amazing snappy taglines, great headlines, and covers all the bases for social media posts. The interface is also super intuitive and one of the favorite tools that marketers use when they just want copy for paid ads or need something quick and off the cuff without needing to dig too deep into a novel.
Best Ways to Utilize Copy.ai
Ad Copy: It is where Copy.ai beats the rest. You have campaigns with hundreds and thousands of variations; well, this tool will generate faster options for you.
Email Subject Lines: Do not spend hours perfecting your subject line; just get a few options from Copy.ai and choose.
What to Watch Out For:
You’ll want to rely less on Copy.ai, the bigger pieces of content, like the blog posts or landing pages, for this reason, because it is a bit more leaning toward short-form copy.
| FEATURE | COPY.AI |
| Best Used For | Short-form copy, ad copy |
| Learning Curve | Low |
| Strength | Brilliant for Advertising |
| Weakness | Not good at much more than short copies |
3.Writesonic – A Bit of Everything
It’s a little bit of everything, which includes ad copy, blogs, landing pages, product descriptions, and a lot more, so it’s probably the most versatile AI copywriting tool. Whether or not you are tasked with creating a full blog or developing a comprehensive landing page, you will find that Writesonic has tools to guide you through changes you might need for every step in the writing process.
Best Ways to Use Writesonic
There will be rich, SEO-driven content as Writesonic integrates well with SEO guidelines. For instance, when creating articles or writing a blog post, it helps optimize easily so you can send it towards search engines.
Website Copy: If you are going to come up with and test more pages faster, it is an awesome tool for those who need iteration and testing on versions of their pages to be done differently.
What to Watch Out For
Writesonic produces some pretty repetitive suggestions, so you’ll need to keep an eye open for variety, especially in long content.
| FEATURE | WRITESONIC |
| Best Suited For | SEO content, websites |
| Learning Curve | Moderate |
| Strength | Versatility |
| Weakness | May produce duplicate copy |
4. Rytr – Cheap and User-Friendly
Be cheap, and Rytr will save your day like a knight in shining armor. At this price, Rytr is compromising very little on functionality. It can write an entire blog post or help come up with a stream of ideas for a business, and its clean interface is something even the most technophobic writer can use with ease.
How Best to Use Rytr:
Short and Simple Emails: In situations where you just need to write a super quick, simple email without much depth, this tool comes in super handy.
Blog Intros and Outros: Often, the most challenging part about writing a post is actually getting the ball rolling or wrapping things up. Rytr can help create opening lines or closing words to put a stamp on the piece or wrap things up.
What to Watch Out For:
It is also the advantage and the disadvantage of Rytr: It is effortless. Great for relatively straightforward content, but not so great if you are looking at crafting more nuanced copy. – You’ll want to step up to the next level for that.
| FEATURE | RYTR |
| Best For | Simple content, beginners |
| Learning Curve | Low |
| Strength | Affordable |
| Drawbacks | Not complex at all |
Actually, just like everything in life, there is a secret sauce to using AI copywriting tools, too.
That’s where people go wrong with AI: they expect the machine to deliver perfection. What they forget is that an AI tool is rather like a carpenter’s hammer-it’s fantastic when used correctly, but you would certainly not expect the hammer to build a house without you bringing the vision and the critical eye.
So, how can you use these AI copywriting tools to enhance your work?
- Feed the AI with specific prompts: The more you feed the AI, the more you’re likely to get back; vague prompts tend to raise vague responses.
- Edit Till You Drop: To be frank, treat the AI copy as if it is a first draft. The job is to edit it out in order to provide you with the final version. You’ll have to rewrite bits of it, inject your personality into it, and make it yours.
- AI linking to SEO: Most of them already bring in SEO suggestions, but don’t be a chump and just rely on the brute force of AI. Use something like Yoast or SEMrush for cross-checking and further optimization.
Future of AI copywriting
It will improve, I am sure, with time. AI will do everything it can do to mimic the human tone and, creativity, and nuance. To me, though, AI is simply a good tool, not a replacement for the human touch. Whether it’s a landing page converting like crazy or writing a heartfelt email to your list, AI just can’t replicate the emotional depth or intuition that really makes your copy connect.
Will AI copywriting tools take over the world? Doubtful. Will they, at least, save you from time-wasting drudgery, offer ideas, and inject productivity into your workflow? Absolutely.